The Power
of Styling
Art Direction | Product Storytelling |
Video & Photography
The Power of Styling is a content series built around a simple transformation: showing a look before and after it is styled with Coach. The goal was to demonstrate how product can change the attitude and personality of an outfit while keeping the storytelling immediate and easy to understand.
My role
I art directed the video, photography and the set styling to help shape the before-and-after transformation across the series.
My focus was on keeping the product clear while allowing each transformation to feel expressive, elevated and distinctly Coach.
CREATIVE APPROACH
The idea centered on contrast: begin with an intentionally unstyled look, then reveal how Coach product changes its attitude. The repeatable format created a flexible system for different looks, bags and footwear.
Photographer + Director: Kyrre Kristoffersen
Video Editor: Khaleel Lee
Prop Stylist: Cindy DiPrima Morisse
Copy Partner: Carolyn Amurao
Art Direction: Travis Witmer