Coach Pride
Art Direction | Integrated Campaign |
Film, Photography & Social
Across three years of Coach Pride (2021-2023), each campaign explored a different variation of community, individuality and self-expression.
From finding Pride within chosen communities, to celebrating reconnection and the spaces that bring people together, the opportunity was to evolve the creative each year while maintaining a recognizable connection to Coach and its larger brand values.
My role
For the 2023 Pride campaign, I led the art direction in collaboration with copy partner Jon Roth, shaping the creative across photography and video.
In 2022, I co-art directed the campaign with Design Director Lance Gorton—Lance led the video while I led the photography. I also created the 2D collateral for our Pride kickoff event at The Monster in NYC. See print collateral below.
For the 2021 campaign, I supported Lance’s creative direction across the all touchpoints.
PRIDE CAMPAIGN
2023
PRIDE CAMPAIGN
2022
PRIDE CAMPAIGN
2021
Copy Partner: Jon Roth
Concept + Art Direction, 2021-2022: Lance Gorton
Art Direction, 2021-2023: Travis Witmer
Photography + Video, 2021: Clifford Prince King + Heather Glazzard
Photography, 2022: Anderson Martinez
Photography, 2023: Jun Lu
Video, 2023: Michael Della Polla