Coach x WNBA

Art Direction | Campaign Concept |
Film, Photography & Social

Coach partnered with the WNBA to celebrate courageous self-expression through the intersection of women's sport, fashion and culture.

My role

I art directed our external creative agency, Revery, guiding the campaign concept and visual direction across film, photography and social while working with our internal and external teams to ensure the work felt authentic to the WNBA and unmistakably Coach.

CREATIVE APPROACH

We didn't just place product in an arena. We rebuilt Coach's codes from the game itself: the Tabby strap became a chain net, and the Signature C ran across the shot clock.

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Creative Agency: Revery
Campaign Director: Vivian Kim
Campaign Photographer: Heather Hazzan
Coach Video Directors/Editors: Alexa Payesko + Khaleel Lee
Art Direction: Travis Witmer

Collaborators

Next

Braindead x Coach