Coach x WNBA
Our goal was to engage with the WNBA as a collaborative storytelling platform that highlights athletes, fans, and the ethos of self-expression. This partnership aims to celebrate and amplify courageous self-expression through the worlds of women’s sport, fashion and culture.
Process
I always enjoy creating “easter eggs” within the projects I work on. For this campaign, I wanted to find ways we could mix Coach’s brand codes with the WNBA and basketball. In thought-provoking and fun ways, we created a chain net made from the Tabby strap! We also found ways to use the Coach Signature C pattern in the LCD shot clock.
Art Directed our external agency on the creative concept across film, print, and social.
My role
Creative Agency: Revery
Director: Vivian Kim
Photographer: Heather Hazzan
Collaborators
