ROGUE COLLECTIVE
Art Direction | Product Storytelling
| Video & Photography
Created as part of Coach’s Fall 2021 Rogue story, Rogue Collective explored the bag through a cast of distinct personalities.
Building on the Rogue’s association with individuality and self-expression, the project focused on making the product feel personal and lived-in—showing how one Coach icon could take on a different attitude through the person carrying it.
My role
I art directed the still and video content, partnering with photographer and director Matthew Yoscary. My focus was balancing clear product storytelling with the individuality of each brand ambassador, creating a cohesive and elevated series.
CREATIVE APPROACH
The visual approach connected the Rogue to the personality and style of each subject. Stills and motion gave each person room to feel distinct while keeping the bag as the consistent thread. The result was a cohesive Coach story with enough flexibility for each subject to bring something different.
Photographer + Director: Matthew Yoscary
Art Director: Travis Witmer